The Secrets of Corporate Blogging
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by: Karoline White
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| Web logs, popularly known as blogs, have become one of the hottest communication tools on the Web. Offering the opportunity for anyone to create their own free Web site, encouraging opinions and interaction, blogs provide forums for individuals to create their own highly personal presentations to the Web audience, and for consortia of all types to experience the sort of online community feeling that was pioneered by early newsgroups and by the phenomenal success of AOL in the 1990s. Blogs have reached into the corporate and government sectors as well. A prominent federal magazine suggests that some company employees spend more time blogging than on personal e-mail, an average of over an hour a day. What started out as an outlet for teenage expression and grassroots journalism has turned into a lucrative communications tool for small and large businesses alike. General Motors' Vice Chairman, Bob Lutz, turned to the company's blog when rumors surfaced about the discontinuation of the Pontiac and Buick brands. It became a means for a direct response, a way to talk to their consumers unfiltered. Other companies such as Sun Microsystems and Microsoft are also recognizing the impact of blogging in their relationships with their customers and employees. In an article dated June 5, 2005, The Washington Post proposed that there were more than 100 official corporate blogs in existence, with hundreds more on the horizon. Although the a major newspaper called blogging "ephemeral, fast-paced and scathingly opinionated," blogs continue to grow steadily in the corporate world and companies are realizing their value. Corporate Blogging Internal Communication Corporate Blogging refers to a company producing or supporting a blog that it uses to accomplish business objectives. A blog can serve many purposes in a corporate setting. Internally, a blog can be a forum for discussion about work-related issues. The informal atmosphere is encouraging to internal corporate communication. From small-scale discussions to virtual "town meetings," in which employees at all levels feel that they can be heard, blogs promote collaboration and knowledge sharing. Blogging can help establish a company or employee as an expert in their field. By posting information about a certain topic, a person exhibits their knowledge of the subject matter, setting himself up as an authority. People will come to equate the site and the author with that topic. This reputation for subject mastery and expertise can boost your sales and consumer opinion. A blog can be an interactive addition to an intranet or e-mail newsletters. Since automatic update notification is possible on blogs, people are more likely to stay on top of the latest postings. Public Communication Blogs can be used to communicate to prospects, clients, employees and the media. Press releases and project updates can be posted, as well as job opportunities or information that the company wants to distribute outside of the normal news channels. A blog can strengthen the bonds between the company and its customers. When a company presents itself honestly and transparently, it not only builds trust, but instills loyalty as well. Customers are more likely to work with a company they feel they know better than another. Blogs allow for that informal communication. They create good word-of-mouth among customers who don't read the trade magazines or business pages. The nature of a blog fosters that image of transparency and openness for a company. Most people prefer companies who are honest in their dealings and frank about their issues. As seen in the media with the Dan Rather case, a blog can illuminate the truth through encouraging people to share what they know. Blogging also reflects forward thinking. By staying current with the technological trends, you give your company a fresh image. A blog can serve as a recruiting method. Interested job seekers can examine the company by reading its blog. When testing a new product or service, a blog is an excellent place to give more detailed instructions or receive feedback. Although, comments can be negative. Not everyone will agree with what is said on a blog. Instead of preventing them, welcome the constructive criticism and edit comments only to remove profanity and personal attacks. The Down Side There are some drawbacks to blogging. It is not a magic solution to your business needs. Many people feel that blogging popularity is much like the Internet in the 90's, a promise of money, but not necessarily delivery. Blogging can lead to legal issues as well. Companies have real concerns about liability, exclusions and limitations, and indemnity. Although there are laws that protect against libel, misappropriations and other injuries suffered as a result of posts on the Web, companies can be held vicariously responsible for statements made by employees that are harmful to others. In any medium where an employee is sharing information, there is the possibility of leaking trade secrets or financial information. Former Google employee Mark Jen was famously fired for gabbing about life at the company on his personal blog, not sanctioned by Google. Like all essentially unfiltered communication, blogs can get personal. Many bloggers feel the need to discuss their personal lives as well as their professional ones. Companies must be careful not to stifle communications by keeping personal lives out of the workplace. By doing this, they risk closing down the lines of communication entirely. Inevitably, a disgruntled employee may use this as an opportunity to badmouth the company. This is not limited to blogs, since an unhappy employee has a variety of mediums through which to vent his disapproval. Blogs just make it easy. The content may not have enough substance to warrant or hold an audience. Some companies fill their blog with marketing fluff. People can see right through this and will most likely ignore the site. Blogs should be used for transparency, not shameless self-promotion. Best Practices Fine Print. Since there are so many legal issues surrounding blogs, it is imperative that the site has some sort of disclaimer and limitation of liability. Know What You're Doing. Senior management should be educated by the corporate communications and legal department about what blogs are and how they might affect business. Create blogging policies. A company should have a list of policies regarding blogging to ensure that trade secrets are kept secret and personal lives do not become public. Policies may include keeping financial information from being posted, as well as severe consequences for anyone using the blog for negative publicity. Avoid the Marketing Blog. Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They will pick up on insincerity instantly. Keep It Fresh. Make content relevant and timely. Update the blog as often as possible with the most worthwhile news. This will encourage people to come back. Reinforce the company's core values. Then, make sure the content fits these values and supports the business strategy. Encourage employees to use it, but remind them of the ramifications of their actions. Free versus Paid Products When creating a blog, there are hundreds of services and software from which to choose. The first decision to make is whether to go with a free service or pay for one. For paid services, the cost varies depending on the features used. The basic hosting fee for a domain is anywhere from $5 to $15 a month. The domain name will need to be registered yearly, which can cost $5 to $35. This does not include the software, which may also have to be purchased. While free services offer the basic necessities of blogging, paid services are usually more desirable since they have more to offer. With a free service, the company offers a free site, but it may contain advertisements to offset the cost of maintenance. A paid site will not have any advertisements. Most free services have a variety of templates to choose from for the look of the site, but paid services offer highly customizable designs. In addition to the basic functions, paid blogs offer the ability to upload photos and images and tailor links on the site. They also offer better security and allow the creator to censor or control comments. Paid sites normally lead to a higher search engine ranking. They enable the creator to configure search output and there are fewer restrictions placed on paid sites. Paid news aggregators will often keep a list of recently updated blogs and will rank them, showing new sites and newly added photo albums. For a simple blog, any free service will do, but to get a truly customized and highly functioning product, it will take paying something for it. RSS Feeds With the rising popularity of blogs, it has become increasingly time-consuming to keep track of ones that are of interest. No one has time to check each and every favorite blog every day to search for new content. RSS feeds have become the solution. RSS feeds are small XML files that contain a headline, date/time and description and link to information published on a blog. When used along with a feed reader, or news aggregator, they give an update on the newest content that has been added to a blogging site to a subscribed user. RSS was developed in several different versions, each with a different meaning. RSS can stand for Really Simple Syndication, Rich Site Summary or RDF Site Summary, depending on the version used. All versions do the same thing, though. They provide a summary of information. They send a blog's highlights to subscribers instantly upon publication. RSS feeds save the user from having to visit the site for updates. To receive RSS feed, a user must have a feed reader, also commonly referred to as a news aggregator. This can be software, a Web-based service, extension or built into a browser. It essentially takes the XML code and translates it into readable information. When the "update" button on the feed reader is clicked, it searches all of the subscribed sites' RSS feed for new information. Having a RSS feed greatly increases the traffic to a blogging site because it provides an easy way to keep an audience abreast of the latest developments. Once someone is a subscriber, he will continue to be involved in the site. RSS also makes it easier for someone to add a site as a link onto their own site. Blogging inherently encourages communication and the transfer of ideas. Blogging lets businesses extend their reach and strengthen consumer loyalty, as well as get people talking about their product. It's a matter of perception, encouraging integrity and strengthing relationships in the corporate world. Blogging has become the trademark of forward thinking companies, willing to suffer a few stings in order to get to the benefits it has to offer. About the author: Karoline White is a Content Developer at Brook Group, a Web site design firm near Washington, DC. For more articles, visit http://www.usabilityandbranding.com. For more information about the author, visit http://www.brookgroup.com. |
Sunday, June 3, 2012
The Secrets of Corporate Blogging
7 Questions To Ask Yourself BEFORE Starting A Business Blog
7 Questions To Ask Yourself BEFORE Starting A Business Blog
by: Priya Shah
Blogging is the latest buzzword in online marketing and PR.But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.
If you are planning to start a business blog, ask yourself these questions before you take the final plunge.
1. Do you really need a blog?
Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don't enjoy writing that much, you could always create an audio or video blog.
But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better?
2. Whom do you want to reach with your blog?
The first step to reaching your audience is understanding where they go to find information about your products.
If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose.
If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.
- Internet users
Does your target audience really use the internet? If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.
- Blog readers
Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog.
- Search engine users
A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.
3. What do you want to achieve with your blog?
There are a lot of things that a blog can do for your business. Blogs can help you -
- Increase your visibility and search engine rankings
- Brand yourself, your products, your services, your company
- Build a community and network with people who have similar interests
- Expand your reach to those outside your current sphere of influence
- Establish your credibility as an expert or thought-leader in your field
- Put a human face on your business
- Reach out to potential customers and stakeholders
Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.
4. How much time can you spend on your blog?
Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.
If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business.
If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.
5. What blogging platform will serve your needs best?
Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option.
The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly.
Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.
According to T.L. Pakii Pierce who writes at "How to Blog for Fun & Profits!" http://blogforfunandprofit.blogware.com, if you are short of time, and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better.
This might also prove a better option if you want to get started as soon as possible, are new to the internet, or are unfamiliar with scripts or code.
If, on the other hand, you're a control freak (like me) and don't mind spending some time and effort to customize your blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.
If you don't want to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a number of blogging software.
6. How do you plan to promote your blog?
Why is it good to know this before you start your blog? Because it will help you decide where best to invest your time and effort when you need to build traffic to your blog.
You'll learn more about the methods to promote your blog when you subscribe to the email course below. Some of these tasks can be outsourced, while others you would have to do yourself.
Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.
7. How will you assess the success of your blog?
To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.
Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog.
Understand that blogging is not for everyone. It's just another form of communication.
Don't get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.
Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.
But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be just what the doctor ordered for your business.
ABOUT THE AUTHOR
Priya Shah is a former journalist who writes on business blogging and publishes an internet marketing newsletter. Subscribe to her free eCourse on Blogging for Marketers
Should Bloggers be Helping Google Fix Their PageRank System?
Should Bloggers be Helping Google Fix Their PageRank System?
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by: Linda J Bruton
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| By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links. When added to links in comment tags, the search engines will ignore them. An excellent discussion of this new tag and how it works can be found at Danny Sullivan's Search Engine Watch: http://blog.searchenginewatch.com/blog/050118-204728 Google announced the new tag in a 1/18/2005 post to their own blog:http://www.google.com/googleblog/ And Microsoft added their support to the new tag in this post:http://blogs.msdn.com/msnsearch/archive/2005/01/18/nofollow_tags.aspx At first blush, anything that can help cut down the comment spam that most bloggers are daily subjected to would seem to be a good thing. It can be pretty upsetting to access your blog in the morning and find 50 junk comments with links to casino, adult, and pharmacy sites. If your blog has any PageRank, you can expect to find more of this garbage polluting your site every day. Fighting the spread of comment spam has become a necessity. But after first cheering the proactiveness of the search engines, many bloggers have stepped back and taken a closer look and they don't like what they see. You can read a sampling of their thoughts at Search Engine Watch Forum: http://forums.searchenginewatch.com/showthread.php?t=3797 Brian Turner's incisive article "New Nofollow Tag Cheers Bloggers but Fails Blogs" discusses some of the potential abuses of the new nofollow tag: http://www.platinax.co.uk/news/archives/2005/01/new_nofollow_ta.html And Jim Pryke's article "Bloggers Cheer Google As Their Search Rankings Plummet" makes it very clear that not only will this NOT stop comment spam. But it will actually hurt bloggers as a community: http://netinstitute.com/archives/2005/01/20/bloggers-cheer-google-as-their-search-rankings-plummet For an hilarious take on the new tag and how it will get abused, be sure to take a look at Link Condom: http://www.linkcondom.com I have to agree with these bloggers that the nofollow tag won't even put a dent in the problem of comment spam. You have to realize that the comment spammers who cause the most problems are the ones who use automated bots to spread their spam onto every blog they find. The fact that they find a blog using the nofollow tag won't stop the bot from posting. If you have a popular blog, you'll still wake up every morning to find 50 casino/pharmacy/adult ads on your blog. You'll still have to spend the time deleting those posts to clean up your blog. You see, the problem to bloggers isn't that those comment links pass PR. It's the fact that those spam posts make your blog look like garbage. Whether the links pass PR or not isn't the big issue for bloggers. It's the time it takes to get rid of unwanted comments and the detraction to their sites. The nofollow tag won't do a thing about that problem. You'll still have the problems, even if you use the tag. Think about this: how effective have email filters been in stopping email spam? As most of us know, they've hardly done any good at all. Email spam becomes a bigger problem every day. Spammers really don't care if some of their emails are blocked. They just send more of it to compensate. The same will be true of the automated comment spam bots. The fact of the matter is, there are already much better tools in most blogging software to fight comment spam AND save the time and effort of the blogger at the same time. There are already a number of plugins for WordPress, Moveable Type, and other blogs. There will undoubtedly be more in the future. These tools are already more effective at fighting comment spam than this nofollow tag will ever be. What is unfortunate is that the people the nofollow tag will really hurt is bloggers themselves. Traditionally, bloggers have read and commented in each other's blogs. And these comments have added value. When I write an article for my blog, I love it when other bloggers take the time to add their insights on the topic I'm discussing. These comments add content to my site and continue the discussion. This is one of the reasons blogs are so easy to grow into topic-specific information-rich sites that are popular with readers. Unlike static sites, they offer two-way communication between reader and blogger. They become communities. When someone adds this kind of value to my blog, I am more than happy to give them a link to their blog that passes PR. That will help them build the readership of their own blog, grow the community even larger, and add to the richness of the discussion. These are exactly the kinds of links that any webmaster should want on their site! Adding a nofollow tag to comments can only quash this discussion. It can only discourage commenters with the most to contribute from taking the time to add to the discussion. After all, if the time I spend on another blog doesn't contribute to the growth of the blogging community as a whole or aid in the visibility of my own blog, am I going to spend as much time and effort doing it? Anything that decreases the open flow of discussion currently enjoyed in the blogging community is a bad deal for bloggers. The question that should be asked is this: why is comment spam so profitable? After all, if it weren't profitable, so many people wouldn't be going to such ridiculous lengths to do it. The answer to this is obviously Google's link-heavy PageRank algorithm that forces webmasters to get every link they can to get their site's indexed and ranked. Most webmasters know that in order to get ranked in Google, they had better have a ton of links to their site. That's the problem with PageRank as an algorithm. It encourages artificial linking between sites that no longer has any relevance whatsoever to the goal of providing good resources to visitors. Do we really believe that most reciprocal link directories provide a resource to our visitors? Not likely! If websites are real estate, reciprocal link directories are the slums, the seedy bars and tattoo parlors on the edges of polite society. Whole businesses have sprung up as a reaction to PageRank. I'm talking about the link auction and link selling sites. Under the PageRank system, sites aren't being ranked by who provides the best content, but by who has the deepest pockets to buy the most links. Or, in the case of comment spammers, whoever wants to spread their bots all over the internet spamming blogs. This system has over time totally skewed the natural linking between sites that once dominated the internet - the very thing that Google's PageRank system is supposed to reward. Ironically, blogs are one of the few places left on the web where linking is actually about providing good content to visitors and rewarding value provided on other sites. Bloggers as a group are the most likely to link to sites because of the content value to their visitors. Their links are very likely to be very topic specific. You don't find that on other sites. These are the kinds of links that I would assume Google would want to encourage through their PageRank system, not those junky reciprocal link directories or purchased links. It would seem to me that the only effective way to cut down on comment spam and all the artificial linking techniques Google purportedly wants to thwart is not by making life harder for bloggers - the very people who link in the most relevant fashion. But at taking a second look at their own PageRank system and whether it is really serving the usefulness of their own search engine and the whole web in 2005. About The Author For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com. |
Making Money With Your Blog
Making Money With Your Blog
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by: Nell Taliercio
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| I've sure you've heard before that it's a possibility to make money with your blog and you may be wondering how this is possible. And were they really meant for making money or just for journaling your personal thoughts? I'm not sure what they were intended for but they are great ways to make money. I have a personal blog which is just my own private little place to go online and jot down my thoughts, but I also have my business blogs. Back In The Beginning Now to be honest with you in the beginning of my blogging experience I really wasn't sure what I should do with my blog. I knew I wanted to make money with it, but I didn't know how. I didn't know what I could do to not only be a value to others so they would come back to my blog, but that I would still enjoy writing it. So it was really important to me that I find a topic in which I would be excited about, and have enough to offer so that I could blog every week or so. After starting a blog that was meant to just be an add on to my business at MommysPlace.net and struggling with the direction of that blog, I came across one of Alice Seba's blogs. Which she used to write about her experience through a traffic product. Every couple of weeks or so she would update her progress through this course. She would tell us all about her successes with this product and how great it was for her business. And it made me think of how I could do something similar. Product/Service Focused Blog This is when the light bulb moment went off in my head. This is when I realized what I should have been doing all along. I have been a member of a exclusive coaching program for mothers in business. Since joining this program my business has seen great success. My income has increased more then five times what it was before I joined and my traffic has increased even more then that. I enjoy and believe in this coaching program and it happens to have an affiliate program. I often got email from other work at home mothers who wanted to know my thoughts on this program. Taking a cue from Alice's blog I decided to start my own such blog. And named it http://MomMastermindsJourney.blogspot.com - okay, not a catchy title, but I'm no good with picking names I used this blog for the purpose of documenting my successes with my business. My projects, new content added to my website, keyword phrases I was ranking for.etc. Basically anything that had to do with my business, that was directly or indirectly because of my joining Mom Masterminds, I jotted down. Not only was this the best move I could have made for my promoting this affiliate link it also served as a great way to really see for myself the successes my business was achieving and also to keep me on track. This is one way you could make money with a blog. There are other ways you could make money with a blog if you don't want to devote a blog to one service or product you're promoting. Side Kick Blog For instance, my blog at http://www.mommyworkingvirtually.com is a side kick to MommysPlace.net and my forums. This is a blog in which I update my members on additions to the website, newsletter and forums. Updating any important telecommuting or business news and can promote my adsense and any other affiliate programs. So this blog serves more then one purpose. My main goal with this blog is to get traffic to certain sections of my website. I have a large website and it's not always easy for people to find my information. So this is a great way for me to keep certain new pages or sections of my website in the public eye and get traffic to those pages. It also serves as a way to make money with adsense and affiliate programs. And lastly it gives exposure to my forum and my newsletter. There can be many ways and many topics in which you can make money and gain exposure to other businesses you may have or can help in creating you as an expert in a certain field. Just take the time to really think about what you could be writing about and then how you can make money with that as well. You can take a look at others blogs to get an idea and see what other people are looking for. Making Money With Your Blog - Resources: Blogs to Riches- is an ebook that details ways you can make your blog profitable. And the really cool thing with this is if you list the publishers link on your blog for 45 days he will give you this ebook for free! If you don't want to wait that long you can also purchase it for a low price. Read more about Blogs to Riches - www.blogstoriches.com Increasing Adsense - is an ebook about how to increase your adsense revenue. This ebook isn't specifically geared towards blogs, but the information you will learn you can use with your blogs. (As well as websites and forums...anywhere you have adsense.) www.adsense-secrets.com * Don't know what adsense is? Go to www.google.com/adsense to learn more. Ready To Blog? Are you ready to take the leap into a blog? If so, it's really very easy to set up a blog. The one resource I have used for all my blogs has been blogger.com. This is free, easy, and fun. There are many templates to chose from and you can customize yours if you would like. I have used the general template for my mom masterminds blog and I have customized my http://www.mommysworkingvirtually.com blog with different colors and fonts then what it came with. I also have that hosted on my own domain, but you certainly don't have to do that. Submit Your Blog After you create your blog you will want to submit it to blog directories to help get your blog out in front of the public. Some of the directories you can try are: BlogWise - http://www.blogwise.com Blog Search Engine - http://www.blogsearchengine.com Blog Hub - http://www.bloghub.com Blog Daisey - http://www.blogdaisey.com Get Blogs - http://www.getblogs.com Is Blogs - http://www.lsblogs.com Feeds Next, you need to add feeds to your blog. What is a feed? Good question. I don't know the exact way to describe a feed nor do I have a lot of valuable information on this subject. This is still very new to me, but I can tell you briefly what a feed does. You add a little graphic to your blog. It can be for someone's yahoo page, msn page and other ways. When they click on that they can add your blog to their personal yahoo page. Then every time you add a new post they are alerted on their yahoo page that you have posted AND it even shows the topic of the post and how long ago it was posted. This is one of the best resources I've found in keeping people coming back to your blog. They can subscribe to it so easily and they will be automatically updated whenever you have posted. It's pretty easy to add an RSS feed to your blog. The resource I personally use is at www.feedburner.com Watch Out Blogging World - Here I Come! Now, see how simple this really can be? You can make money with a blog, gain exposure for another business or websites, can create yourself as an expert on a certain topic, can create a blog for free, get it listed for free and start an RSS feed for free! Now get out there and start blogging. About the Author Nell Taliercio is the publisher of a weekly telecommuting newsletter that helps moms and dads work at home. Read more about the newsletter and get your free listing of job links at http://www.telecommutinganswerlady.com - and for more telecommuting and home based business information head over to http://www.mommysplace.net |
Search Engine Optimization For Blogs
Search Engine Optimization For Blogs
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by: Priya Shah
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| Copyright © 2004 Priya Shah http://www.priyashah.com Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage. Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages. Here are the most important rules to follow to get your posts listed for keywords of your choice. 1. Use your primary keyword in your blog domain Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. For example, if you want your blog to get found for the keyword "rss" get a domain with the keyword "rss", or use the keyword in a subdomain as in http://ebizwhiz-publishing.com/rssnews/ Getting a domain name with your own name might make for good branding, especially if yours is a personal blog. But if you're doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction. 2. Use your primary key phrase in your blog header tags and the title of your posts If your primary key phrase is "business blogging" make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts. Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates. For example, if you have a blog on Blogger and title your post "Search Engine Optimization For Blogs", Blogger will automatically create a page with your post and name the file "search-engine-optimization-for-blogs.html" or something similar. With other server-side software like Wordpress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink. 3. Use your secondary keywords in the body of your post If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately. Don't overdo this or your posts will end up sounding unnatural and spammy to readers. 4. Use your keywords in the anchor text of links Keyword in links have more importance than simple text. Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site. Link keywords where they naturally appear in the body text, but again, don't overdo it, or you'll end up with spammy looking pages. 5. Make sure search engines can spider your blog easily Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily. 6. Get backlinks from other blogs or websites Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings. I've seen many people recommend Blogrolling as one method of building links to your blog. BlogRolling is a one-stop linklist manager for your blog or journal. http://www.blogrolling.com But all this service actually does is give you a bit of javascript code that "calls" the links. As far as search engine rankings go, this method of linking is of little use, because spiders can't read external javascript code. Instead I recommend that you focus your linking efforts on the methods here. * Submitting to Blog Search Engines and Directories: Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog. Here is the best list I've found of places to submit your feed or blog. Best Blog Directory And RSS Submission Sites http://www.masternewmedia.org/rss/top55/ * Link Exchanges: Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software. * Trackbacks: You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts. Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog. http://www.haloscan.com But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically. * Comments: You can also get back links to your blog by posting legitimate comments in response to posts on other blogs. 7. Update frequently There's no better food for search engine spiders than fresh content. Post and update your blog frequently using all the rules outlined above and there's no reason why your blog will not get you top rankings in a short period of time. 8. Stay put Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish. You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move. For more ways of building traffic to your blog, read the article "How To Build Traffic To Your Blog." http://www.blog-maniac.com/build-blog-traffic.htmABOUT THE AUTHOR Priya Shah publishes an internet marketing ezine at http://ebizwhiz-publishing.com by day and doubles as a Blog Maniac by night http://www.blog-maniac.com Blog Brandz http://www.blogbrandz.com is the legitimate offspring of her affair with the blogosphere. |
Small Business: To Blog or Not To Blog
Small Business: To Blog or Not To Blog
by: Michele Schermerhorn
A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept. Now, weblogs cover as many different topics as there are people writing them. Some blogs are highly influential and have readership which exceeds most traditional newspapers, while others are mainly intended as personal journals to be shared with only family and friends. So, should you consider blogging?The power of weblogs is that they allow millions of people to easily publish their ideas, and millions more to comment on them. Increasingly people write, read and comment on blogs. Many people mistakenly believe that blogs are only personal diaries. More and more, blogs are being used by businesses to attract customers. Since blogs now come in all flavors, let's look at the basics of blogging.
A blogger is someone who writes a blog. The "Blogosphere" is a word used to describe the online community of bloggers and their writings.
A blog differs from a website only because it is a website that is updated frequently, most often displaying its material in journal-like entries. An entry, a post, or a posting, are the terms often used to refer to a specific article or commentary written by the blogger on his or her blog. Many weblogs allow readers to write a reaction to what was written in the blog entry. These comments can often be found directly following the blog entry.
For millions of people, blogging is a hobby. For some, like journalists, writers, business leaders and political leaders, writing blogs enhances their professional careers. A blog gives the voice a broader audience and allows more direct and interactive contact with the readers. Some bloggers have readership numbers approaching that of big media and are able to earn income from their blogs. But potential profit should not be the primary motivation for blogging.
Why should a blog be part of your business' marketing strategy? The blogging movement is picking up speed, particularly for businesses. Blogging is one arena where the size of your company won't matter. A blog is NOT the place to promote your product or company. It is a place to promote your ideas, provide tips, and express yourself in the hopes of building an audience. That audience may , in turn, become customers.
There are two key concepts to keep in mind when deciding whether you will launch a blog or not; providing quality content and blogging regularly. These are critical to creating an audience for your blog.
A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience's issues, needs, or desires. If you create content they like and wish to return to read, you will produce quality content. Successful bloggers have a focused topic and a unique personality.
Both your topic and unique style will cause your audience to return to your blog. When they return, it is critical to stay true to your audience and tone of your blog. If people are reading your blog, it's because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis. But your content and tone are just one element to consider. Also critical to your ongoing blogging success is how frequently you update your blog.
If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for your reader's attention. Blog readers will go where the content is.
Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day. This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.
So, is a blog right for you? You tell me. Do you have a distinct topic in mind? Do you have a strong opinion or passion for the topic? Do you know what audience you are writing for? Do you have the time to commit to regular postings on your blog? If so, see you in the blogosphere!
About the Author
Michele Schermerhorn calls herself a "Corporate Freedom Fighter" dedicated to freeing cubicle prisoners. She has over 30 years experience in the business world. She is President of Online Business Institute Inc. (www.obinstitute.com), authors a sassy marketing blog (www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".
How To Boost Traffic To Your Blog: SEO for Bloggers
How To Boost Traffic To Your Blog: SEO for Bloggers
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by: Ryen Kim
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Let search engine index your blog and let people come to your fresh blog. Though you're in World Wide Web, nobody knows you're there. You need to pull kindly those who are potentially waiting for you but don't know where your are. This objective is related to generally known as search engine optimization (SEO). It's too broad to address all. But the most important things will I talk about. Though they're not all but more than enough will be covered. They are about...
How to use keywords as a SEO technique? As long as SEO is concerned, the keyword comes at front line. You have to find the target keyword/keywords or niche keywords. What to do with the keyword/keywords? Please read on.....
What to consider when you choose blog templates? Certainly there is a search engine friendly blog templates. To know whether your blog template is search engine friendly designed, go to Crawler simulation (It's free.) Enter your blog URL and then it'll show you how it looks like when a search engine spider visits your blog site. If you see a lot of html code or java scripts before you see main content, it means your blog is not well designed in the point of search engine optimization. There is a way to hide unnecessary code from spiders, using CSS or div class "hide". Try to make your title tag immediately after head tag and to show up your body content as near to head tag as possible. How to construct your blog search engine friendly? Make your blog site structure as simple as possible. This may not be a big issue for bloggers because unless a blogger can design her/his blog system, they have to use a default system. What I mean by this is that most of blog system make permalink be for example, "www.blogcom.com/user/archive/year/month/date/apost.html". See how far the final "apost.html" is from root. It's 5 step further. This is not so good in terms of search engine optimization. You can reduce those steps but you only can do so one or two step because database recognition is concerned behind this story. So the bottom line is that try to make your blog simple but if it's not possible, focus on writing good content. I observed many top bloggers have a bit complicated permalink system yet have lots of traffic. But if you can make your blog structure simpler without problem, please do so because it is much better for the reader and search engine as well. Ping your blog Do you ping? Many pongs will come,then. :-) This may not be an issue if you're using Movable Type, WordPress, Typepad, or Drupal 4.6.0. But consider pinging to Ping-o-Matic!, if your system is not configured to do so. Because it pings to most of important blog search engines and directories in one spot. If your blog application doesn't support to ping automatically to "Ping-o-Matic!", you can do so manually by visiting Ping-o-Matic! Once you type your blog name, blog URL, check where to ping and click "submit ping" button, and don't forget to bookmark. It gives you a convenience because you don't need to type blog name, URL and check where to ping again. By pinging you make search engine spider crawl you more frequently and make your reader notified faster. So far you have the most important SEO techniques for your blog. Say, how to use your keywords and where to enter, search engine friendly blog template design, structure and finally ping to "Ping-o-Matic!" But one thing is missing! Get inbound links! Probably it is as important as your blog itself! You can read about this at Traffic to Blog: Part 4 About the Author Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is blogging and home based affiliate business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based Affiliate Business web site. |
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